Custom e-commerce development refers to the practice of developing applications or adapting existing ones to the specific needs and characteristics of a company in order to sell its goods or services over the Internet. Custom e-commerce development is rarely carried out by the company that it's going to be applied to. Rather, it is outsourced to a company that specializes in custom e-commece development.
Some people think that outsourcing custom e-commerce development is a waste of money. They believe that very little skill is needed to create a website without recurring to a specialized team or developer. They point out the existence of several shopping cart programs that anyone can buy and use to create e-commerce web pages. In fact, some of these programs are free, so they see much less need to pay money to someone.
While it's true that there are several shopping carts on the market (or available for free), and that it requires little skill to create web site through which a company can sell its products, there are a few reasons why companies continue to outsource custom e-commerce development and the main one is the difference in performance of the end result.
You see, while almost everyone can create a page with one of these programs, that doesn't mean that everyone will create a page that will make customers want to buy your products. It's the same how everyone knows how to write but not everyone can write a good poem or story.
Plus, depending on the number and complexity of your products or services, the job can be time consuming or tedious and the risk of making a mistake would be relatively high. For example, if you sell, let's say, 100 products, each of them has to be entered in the system individually, along with its relevant information, such as price and description. And even after the job is done, each page, link, tab, and item has to be tested in order to make sure that there are no mistakes. And if there are, then the item has to be corrected and maybe re-entered again on the system.
By outsourcing their custom e-commerce development, companies get rid of this ungrateful but necessary job for a small price. And the end result looks much better, has no errors, and is delivered in a shorter period of time.
Of course, there are other advantages of having someone make your custom e-commerce development that aren't treated in this article, such as having a graphics expert design the look of your site. However, I hope that you can see what a difference a specialized developer can make.
Some people think that outsourcing custom e-commerce development is a waste of money. They believe that very little skill is needed to create a website without recurring to a specialized team or developer. They point out the existence of several shopping cart programs that anyone can buy and use to create e-commerce web pages. In fact, some of these programs are free, so they see much less need to pay money to someone.
You see, while almost everyone can create a page with one of these programs, that doesn't mean that everyone will create a page that will make customers want to buy your products. It's the same how everyone knows how to write but not everyone can write a good poem or story.
Plus, depending on the number and complexity of your products or services, the job can be time consuming or tedious and the risk of making a mistake would be relatively high. For example, if you sell, let's say, 100 products, each of them has to be entered in the system individually, along with its relevant information, such as price and description. And even after the job is done, each page, link, tab, and item has to be tested in order to make sure that there are no mistakes. And if there are, then the item has to be corrected and maybe re-entered again on the system.
By outsourcing their custom e-commerce development, companies get rid of this ungrateful but necessary job for a small price. And the end result looks much better, has no errors, and is delivered in a shorter period of time.
Of course, there are other advantages of having someone make your custom e-commerce development that aren't treated in this article, such as having a graphics expert design the look of your site. However, I hope that you can see what a difference a specialized developer can make.
Source:goarticle
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