Employing CMS and CRM in Web Portal Development for Resounding Business Success

Posted by Perception System
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 Portal Development
Web portal development is specifically geared towards fulfilling the needs of the online community. A professional web development company keeps in mind the repetitive usage of business portals and installs suitable features, which enable these portals to withstand pressures of heavy Internet traffic, brought about by repeated and concurrent usage by multitude of users.
Web portals for social networking, reality, e-learning, online trading, Yellow pages, jobs/employment, online shopping, travel & hotel industry, news and entertainment attract voluminous traffic, from around the world.
Web development companies integrate customized Content Management System (CMS) to include interactive features like blogs, polls, forums, message boards, live chat, video /audio sharing and image galleries so that end users can satisfactorily interact with the portal to avail desired services/products. It also benefits business owners because they get invaluable customer feedbacks, which raise competency level of their businesses and make them more attractive to prospective online customers.
For a business to customer (B2C) web portal like online shopping cart, a web development company installs special features like payment and shipping gateways, multiple language and currency options. These allow clients, spread across globe, to complete transaction online and receive the purchased goods/services at their homes/ offices. The inbuilt CMS features in the web portal makes it easy for managers to edit product catalog, add/delete images, text, icons and add new products/services in the menu to match perfectly changing demands of the clients.
CRM or Custom Relationship Management is other great tool used by web portal development companies for B2C portals. It helps business owners to devise the right marketing tactics to generate more sale leads and convert them into successful deals. This they do at reduced operational costs because CRM roots out the incompetent marketing processes and helps businesses to utilize efficiently all its marketing resources.
Web development companies use CRM and CMS features effectively in portal to fine tune the functionalities according to the needs of the clients/ visitors so that web portals gets resounding business success.

6 comments:

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  2. Venice Consulting said...

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